TEAM
My team designed and developed ToysTreasure, a multi-platform web and mobile app aimed to empower students to make informed career decisions while equipping counselors with effective guidance. through an innovative design. The project was completed over 13 weeks.
My role
-
Conducted primary research, user interviews, and competitor analysis
-
Turned research insights into viable design ideas
-
Designed the user experience for the collaborative challenges feature
-
Crafted high-fidelity user interfaces
-
Created interactive prototypes to bring the design to life
-
Conducted usability testing in different phases of the design process
TIMELINE
May – Aug 23
13 weeks
ROLE
Product Design
User research
UX Research
Prototyping
INDUSTRY
Charity
Donation
TEAM
3 product designers
4 full-stack developers
Opportunity
Transforming the way we donate by connecting donors and charities to make a meaningful impact
Screens
Our three objectives
Joyful
Empowering
Compassionate
Empathizing with Users
We focused on understanding two key user groups: families looking to donate outgrown toys and charities seeking specific toy donations. By diving into their challenges and goals, we developed personas and mapped user journeys. This approach ensured ToysTreasure delivers a seamless, meaningful experience for both donors and charities, addressing their unique needs and pain points.
PROBLEM
In the charity sector, limited accessibility, lack of awareness, and minimal emotional engagement create significant barriers to effective toy donations. Donors face challenges in locating toys that meet specific needs, coordinating drop-offs, and fostering meaningful connections due to fragmented information and impersonal transactional experiences.
User stories
As a busy parent, I want a platform where I can quickly find charities that accept specific types of toys so I can donate without spending hours searching online.
Sarah, 34, Marketing Executive
What our user
SAYS
• I wish there was a simpler way to donate toys without having to visit many websites
• I worry about whether charities will accept the toys I want to donate
• I want to know what toys are needed before I go through the trouble of donating
• I hope my donation will bring joy and not add to the charity’s burden
• Finding deserving homes for toys shouldn’t be this complicated
• There must be an easier way to connect donors with the right organizations
• Some toys go to waste because people don’t know where to donate
• A streamlined process would make it easier for donors and charities alike
THINKS
DOES
• Searches online for local charities that accept toys
• Struggles to find time to sort, pack, and deliver toys
• Calls charities to ask if they need specific types of toys
• Sometimes gives up or delays donation efforts due to a busy schedule
FEELS
• Overwhelmed by the process of finding and delivering donations
• Guilty about unused toys collecting dust at home
• Frustrated by the lack of transparency and information from charities
• Hopeful that donated toys will bring happiness to children in need
Donor features
Interactive map
Locate nearby charities and view their specific toy needs.
TOY DONATIONS
Easy-to-use platform for selecting toys to donate based on charity wishlists.
QR CODE REWARDS
Donors receive QR code-based points for each toy donated, encouraging a culture of giving.
DONATION TRACKING
Donors can track their contributions and see how their donations are making an impact.
Lisa, 42, Social worker
User stories
As a volunteer at a charity, I want a system that tracks toy preferences and donation conditions so we can efficiently distribute meaningful and good-quality toys to children.
Impact of donation
As a parent, I want to track my donation history and see the impact of my contributions, so that I can feel proud and motivated to continue making a difference in the lives of children in need.
Interactive Treasure Map
As a donor, I want to easily find nearby donation centers on an interactive map, so that I can conveniently donate toys to charities in my local community.
Rewards & Unlockable Content
As a parent, I want my child to receive rewards for their toy donations, so that they feel motivated and appreciated for their generosity.
user stories
Competitor analysis
USER FLOW DONOR & ORGANIZATION
SITEMAP
Wireframes
.png)
High fidelity
Retrospective
This project centered on creating a user-friendly platform that connects donors with charities for toy donations. We prioritized understanding the needs of both parties through user research. This informed the design of the platform, ensuring a seamless donation experience for families and an efficient toy collection for charities.
Continuous iteration and user testing were crucial throughout the development process. We rapidly prototyped and tested features to optimize the user journey for both donors and charities. This resulted in a user-friendly interface that facilitates quick toy listing, donation management, and efficient charity communication.
Enhanced skills in prototyping and interactive elements increased user engagement, while the use of components and variants maintained design consistency. Ultimately, these efforts balanced usability with business needs, significantly improving the user experience.
FIGMA INTERACTIVE PROTOTYPE
Conclusion & Reflections
ToysTreasure was more than just a project, it was a journey of discovery and design evolution. From early wireframes to the final polished app, I learned how user insights and iterative testing can transform ideas into engaging experiences. Every challenge taught me something new about designing with purpose and empathy.
Future plans & AI Possibilities
If I were to reimagine this project, integrating AI could have been a game changer. Imagine AI-powered tools that quickly generate wireframe options or even suggest design tweaks based on real-time user data. This could have accelerated concept development and fine-tuned usability insights, making our design process even more efficient. Moreover, predictive models might have helped anticipate user needs and streamline testing iterations, allowing me to focus more on creative strategy and less on repetitive tasks.